Christmas Virtual Reality Cabin coming to Lyric Square

It’s beginning to look a lot like Christmas and with a busy line-up including free festive cinema, a virtual reality cabin, carolling choirs and more, it’s going to be a dazzling December in Hammersmith.

For 2016, HammersmithLondon Business Improvement District (BID) is celebrating everything digital so our Christmas event programme has a very modern feel to it.

Partnering up with Riverside Studios, we will be utilising the latest virtual reality (VR) technology for people to experience in Lyric Square. Step into our special Alpine Cabin and be whisked away on a digital journey where you can get up and close with polar bears, try your hand at virtual snowboarding or take a wander around New York at Christmas.

There will be a different experience each day between December 7 -21 so make sure you keep coming back. A competition will also be running during this time; snap a photo of yourself in Lyric Square and post to Twitter or Instagram with the hashtag #digichristmas for the chance to win a google cardboard headset to watch VR and 360 videos in your own home. The free VR experience will be available between 11.30am – 7pm weekdays, and 11.30am – 6pm on weekends.

Plus win a Google Cardboard headset…Snap a photo of yourself in Lyric Square and post to Twitter or Instagram with the hashtag #digichristmas for the chance to win a google cardboard headset to watch VR and 360 videos in your own home!

The BID is also partnering with Kings Mall Shopping Centre by showing a selection of festive films in the Hammersmith Movie Hub on the weekends of 10th and 17th December, as well as on Mon 19 – Wed 21 Dec. HammersmithLondon is currently running a Twitter Poll to determine which films to show as two festive favourites go up against each other every day at 5pm. The public have 24 hours to choose which one goes through to the next round. The three winning films will be shown for free but you must register to attend. To register for free, click here.

This year, Hammersmith will have not one but three 25ft Christmas trees around the town centre. These will not only be illuminating Hammersmith with their sparkling light display, they will also be giving gifts away. Visit the trees after downloading the BID’s FREE E-Privilege Card and receive a special festive message and exclusive Christmas deal straight to your Smartphone. Just get up close and wait for your gift to arrive.

The E-Privilege Card is also the perfect companion for your Christmas shopping as it will help you unlock exclusive yuletide offers and fantastic money off deals at Hammersmith’s wide array of shops, restaurants and pubs. So whether you’re buying presents or need a rest after a busy day of shopping the E-Privilege card will guide to where you need to be. Use the free Lyric Square Wi-Fi to download this great shopping friend.

Throughout December carolling choristers will be popping up around the town centre and with new lights and three Christmas trees also going up in the area, Hammersmith will have an added injection of yuletide spirit.

Organised by the HammersmithLondon Business Improvement District (BID), these initiatives aim to enhance Hammersmith town centre this Christmas, supporting the retail offer and cementing Hammersmith’s reputation as a go-to shopping destination.