Town centre hospital & flyover market win Imagine Hammersmith ideas comp

A weekly market on the Hammersmith Flyover and a new hospital in the heart of the town centre were the two winning ideas in the inaugural Imagine Hammersmith competition.

As part of the 2016 London Festival of Architecture, West London Link Design and HammersmithLondon BID, launched an Ideas Competition inviting budding artists, young visionaries, designers and architects to redesign Hammersmith Town Centre. The competition attracted dozens of entries, which inclued a tidal walkway illuminating the town, an Imagine Hammersmith Urban Festival, a Hammersmith bee hive and accompanying local produce store, a new piazza by St Paul’s Green and the creation of a new art district.

However the judges decided that Oliver Joyce’s idea to close the flyover on Sundays and host a public market captured the essence of the competition. In his entry he placed fold away stalls in the structure’s central crash barrier, which were introduced following the improvement works in 2012, and would be used every Sunday for a public market. Mr Joyce was a joint winner alongside Allan Baird, who proposed that Charing Cross Hospital relocate to the central Hammersmith Broadway island, so it could incorporate offices, flats, retail and a new look public transport hub.
The judges were particularly impressed with the way Mr Baird’s entry ‘shaped public services and the town centre in a way that put community at the heart.’
The winners were revealed by the Mayor of Hammersmith & Fulham, councillor Mercy Umeh. at a prize-giving ceremony at St Paul’s Centre in Hammersmith on Monday, June 27.

Flyover MarketWEB Charing Cross HospitalWEB
The two winning entries by Oliver Joyce (left) and Allan Baird (right)

There was also a children’s event, which received a number of entries from local schools. The prize was awarded to Milo, Desire and Leo from St Stephen’s Primary School for their imaginative and very detailed submission entitled ‘A Greener Hammersmith for Everyone’, which showed a more verdent version of the town centre featuring solar panels, water turbines, tunnels, sky farms and a cable car replacing the flyover.

Click here to view gallery of Imagine Hammersmith entries.

Both adults and St Stephen’s Primary received cheques for £500 and each participating child received a goodie bag containing sketch pads, rulers and pencils provided by the Royal Institute of British Architects.

The judging panel included Kings Mall Shopping Centre Manager Andrew Proctor, HammersmithLondon BID Director Patricia Bench, Executive Director of the Lyric Hammersmith Sian Alexander, Ross Sturley of media consultants chart lane and entrepreneur Johnnie Boden.

The competition was the latest in a series of events from HammersmithLondon Business Improvement District and West London Link Design – the group behind the visionary Hammersmith Flyunder scheme – to reimagine the future look of Hammersmith town centre.